01/10/2026 -
30/09/2030
Not defined
Farming is often seen as low-status and risky, which discourages young people from entering the profession, threatening the sector’s future. FarmHeroes studies how perceptions of farming form and change, then builds creative storytelling tools, an AI curriculum mapper and networks of young farmer ambassadors to reshape farming’s image.
1) Generate evidence on how farming is perceived across society. 2) Use AI to map agricultural education curricula across Europe. 3) Develop storytelling and creative tools to reshape farming’s image. 4) Build networks of young farmer ambassadors and policy recommendations.
This project has only just begun. We will update the content as soon as results become available.
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