01/09/2026 -
31/08/2030
Not defined
Topics: agriculture, civil society, humanities, social science, sociology
Farming is often seen as low-status or unattractive, especially to young people, which is a real problem for the future of European agriculture. HARVEST combines data analysis with creative storytelling — theatre, film, exhibitions — to change public perceptions and inspire new people to consider farming as a career.
1) Analyse socio-economic and cultural factors shaping farming’s public image. 2) Use storytelling and creative arts to shift perceptions. 3) Develop a ‘Campaign-in-a-Box’ communication toolkit. 4) Support new pathways into farming for underrepresented groups.
This project has only just begun. We will update the content as soon as results become available.
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