01/09/2026 -
31/08/2029
Not defined
Most people still buy, use and throw away products in a linear way, and it’s not clear what actually gets them to change. BELOOP studies people’s habits and barriers, uses AI to predict which interventions would work best, then tests the most promising ones in real life across electronics, packaging, mobility and textiles.
1) Map barriers and motivations behind consumer behaviour. 2) Use an AI tool to forecast the impact of possible interventions. 3) Test interventions in real-world pilots across four sectors. 4) Deliver replication toolkits and policy playbooks for EU-wide uptake.
This project has only just begun. We will update the content as soon as results become available.
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