01/11/2022 -
31/10/2025
Horizon Europe, Work Programme 2022 - Cluster 6
Topics: biological sciences, ecology, ecosystems
Focuses on the understanding of behaviours and motivations around biodiversity prioritisation. The project explores existing multidisciplinary behaviour theories (e.g. framing, nudging, leverage points) that could be applied for biodiversity decision-making, aiming to create a transdisciplinary framework for changing attitudes and behaviour in a generative way and applying methods in place-based and sectoral cases.
PLANET4B explores behaviour theories proposed for biodiversity decision-making and reconsider factors such as gender, religion, ethnicity, race, age, culture and disability to understand how they influence biodiversity perception and decision-making. PLANET4B also co-develops a transdisciplinary framework and applies behaviour change methods across 11 cases in eight countries to produce transformative change stories.
Directory of key methods most suitable for biodiversity decision-making contexts.
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