The world’s economic systems overlook nature’s value, leading to negative impacts on both planetary and human health. This negligence results in the degradation of land and marine ecosystems, costing approximately 10 % of the global gross product annually. Despite the potential for economic opportunities through nature restoration, the concept of a nature-positive economy remains poorly understood. In this context, the EU-funded GoNaturePositive project will champion nature-based solutions and nature-based enterprises to redefine our economic landscape. Through transdisciplinary collaboration and stakeholder engagement, it seeks to pave the way for a nature-positive economy. By highlighting tangible benefits and fostering leadership, GoNaturePositive charts a course towards sustainability, resilience and prosperity for both people and planet.